How to use User Personas and the Context Scenario to get to MVP (for Lean Start-up)

The Tellagence Persona Family. We have five, but are focusing only on one for our MVP launch. (Also seen on these walls next to our Proto-Persons are a Product Design Brief, Design Principles Poster — lightweight tools that we use to keep us focused on the core UX design perspective as we are making feature and functional implementation decisions.

Being part of a five-person startup is something pretty swell.  I’m feeling a lot like I did just out of grad school in 1991 — energized, caffeinated, and ready to go!   Totally digging being the captain of my own UX team (of one) — designing the experience for a product that we believe will be really helpful for people trying to make some sense of social media marketing channels.

OK, that’s a lie, I’m really not a team of one. We, here, are five people who “get” that:

1. UX is super awesome.
2. We need it to build a great product
3. We can make that happen in an agile way and as a team.
4. To do it, we need lightweight tools and the ability to flex.

Read More