Think, Make, Learn – Super Lean UX Research

Last night I was honored to Meetup with some folks who are entrepreneurs and business-minded designers  working at the intersection of UX, customer development, lean startup, and agile.  I got to  share what I’m doing at Tellagence.  Specifically around the topic of UX Research.

Which is top of mind for me — as I should be writing a Quarter long “Research Plan” — but that will be another post.

We started by talking about Lean Startup  and how what it means for us as UX people. I shared that the idea THINK, MAKE, LEARN (or Learn, Build, Measure)  is what we as UX designers do so naturally. Read More

Focus on Functional, Accurate, Reliable, Simple for MVP. Full Stop.

This is a super darn quick post to report that my eye is on the minimum viable product that we can put in our alpha customer’s hands. To that end, I am focusing on what our primary user persona, Stella can do – minimally.  We have a list of 14 things that ride on top of the foundation for our product —  and we gotta get ’em done as my good pal Scotty Z likes to say.

14 things Stella needs to do. We have hundreds of backlog stories — at the end of the day, she doesn’t need that much for the product to be valuable

14 things Stella needs to do. We have hundreds of backlog stories — at the end of the day, she doesn’t need that much for the product to be valuable, so I am going back to what I learned in 10th grade Psychology: Maslow’s Hierarchy of Needs ….. Read More

Lean User Testing – Pair with the PO to find MVP

View of my MacBook Pro using my iPad as a second monitor

Deep in start-up race – entering last sprint before POC, and a friend sends me a link to Marty Cagan’s most recent post on SVPG.  It’s all about the MVP vs. Minimal product.  (Read it here).   The thing in the article that resonates for me, a UX person, is how a “usability test” can be SO MUCH MORE.

View of my MacBook Pro using my iPad as a second monitor

Early morning in Portland, walking through the results of User Testing with the Scrum Team

It is critical  to figure out — when one is making a new product, especially, not just IF someone can use it….. but WILL they.    Will they buy it, and use it, make it a part of their lives, and recommend it to their friends and colleagues?  How do you find this out?  Lots of market research, sure.  But we can also grab some of this information during UX sessions — where we have traditionally focused on “can the user figure out how to perform critical tasks”  and “is the experience pleasurable — or  just not heinous.” Read More